Starting when she was 13 years old, Bei Chen has never stopped designing clothes.
Bei, studied fashion design in Beijing at the prestigious Tsinghua University and was rewarded in 2000 when she was requested to display her creations in an international fashion show. As soon as she arrived in France, Bei, full of passion for fashion and her dreams, fell in love with a country that was unknown to her. She decided to pursue her studies in Paris at Chardon Savard workshop.

New experience and cultural integration helped the young designer find her own style. By cooperating with several boutiques in Paris, Bei drew the market's attention and quickly built up her own loyal customer base. Bei launched her own brand "Bei Style" in 2004 when the first boutique opened in the Paris Marais district. This was soon followed by the boutique in the Montorgueil district coupled with a workshop and a gallery where she initiated art exhibitions for worldwide artists.

In 2007, after 7 years of Parisian life, Bei returned to China and discovered the new Beijing life style. Attracted and seduced by the amazing effervescence of Beijing, she decided to establish her showroom and her boutique in Beijing. With her accumulated experience as a tailor, a design artist and a businesswoman, coupled with her diligence and the relentless pursuit of design and beauty and life experiences in different countries and cultures, Bei's unique style is growing to maturity. On the way to achieve a real sense of an original high-level international fashion brand, Bei and her team can only scale greater heights.